A one day workshop on “Investment and sport sponsorship in Saudi Arabia” was organized on 13th December 2012 by Department of Sport Management, College of Business, at Jeddah. The workshop was inaugurated by Mr. Adel bin Mohammed Ezzat, Executive General Manager of Toyota Abdul Latif Jameel Company.
Welcoming the gathering, Dean, College of Business,Dr.Abdalelah S Saaty highlighted the importance of marketing elements for the success of investment and sponsorship in the sport sector. He stressed the role of the university in providing expertise in the sport field and enhance the employability of the graduate in the sport sector. The workshop was followed by a question and answer session.